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The definitive story of the birth and rise of television.TELEVISION: Volume 1 chronicles the ongoing evolution of the medium -- and its unique integration of business, technology and art -- in one seamless, epic narrative. The book brings together the stories of over 50 innovators -- from David Sarnoff and William Paley to Lucille Ball and Norman Lear. These innovators' stories are a goldmine of lessons for entrepreneurs and professionals, because what has happened before is all happening again...

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